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ITVX celebrates biggest New Year’s Day ever

Entertainment Now by Entertainment Now
January 4, 2024
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ITVX celebrates biggest New Year’s Day ever
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ITVX has reported its biggest New Years Day on record with eight million streams.

Up on last year by 2.5 million streams, and since launch ITVX is also up to three billion streams.

According to the broadcaster, ITV1 had its best New Year’s Day for two years with its all time audience up by 10%, compared to New Year’s Day last year.

Mr Bates vs. The Post Office was the most watched programme across all channels with 3.9 million views, easily beating The Tourist on BBC1 (2.2m). On ITVX the series has already been streamed more than one million times in its first day alone.

Jeopardy also launched on New Year’s Day with 2.2m. Alongside Deal or No Deal, which premiered late last year, it is the highest gameshow launch since Lingo in 2021.

The Winter King on ITVX has been streamed 5.7 million times since launch too, ITV revealed.

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