Sims Reed Gallery is delighted to present Strike a Light by British artist Aaron Kasmin, open now until 20th July 2023. His biggest show to date, Strike A Light will mark the artist’s fifth solo exhibition with over 30 new works that are all large in scale, more detailed and diverse, yet equally as bold, dynamic and captivating.
In a unique style inspired by American feature matchbooks, Strike a Light will showcase Aaron Kasmin’s signature style of fusing vibrant colours with striking imagery to shed new light on American culture. While the matchbooks are small, this exhibition will bring to life themes from food and travel to fashion and sports as it aims to inject a bit of much-needed fun into our everyday lives.
Sims Reed Gallery will transform the space back to the era of a bygone America, setting the opulent party scene for viewers to wander to exotic places, and venture back in time to the glamourous early to mid-20th Century America – also known as a romantic world in the era of F Scott Fitzgerald, Humphrey Bogart and Raymond Chandler.
About the artist
Having acquired his first matchbook in 2012, Kasmin became an avid collector of Lion Match Company’s matchbooks and was inspired by their lively and inventive images that reflect the rise of America’s consumer culture, originally mass-produced for advertising purposes. In the early 1920s, the humble matchbook soon became the most effective advertising medium and was embraced by almost every industry. Its broad range of subjects are colourfully reflected in this fun exhibition.
“Matchbooks are wonderful pieces of cultural and social history that mark the rise of America’s consumer culture when advertising was still a fairly modern and exciting construction. My work draws attention to these forgotten ephemeral masterworks of art.”
Aaron Kasmin
http://www.gallery.simsreed.com/
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