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Music: Newcomer Zarooni Breaks the Mould with Hypnotic Single “Honey”

Helen Hurdman by Helen Hurdman
June 27, 2025
in Music, News
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Music: Newcomer Zarooni Breaks the Mould with Hypnotic Single “Honey”

International artist Zarooni is carving out a distinct space in the global music scene with his bold, genre-blending sound — and his latest release, Honey, is turning heads. The new single is a shimmering showcase of Zarooni’s signature style, weaving together indie charm, electronic pulses, and just a whisper of country warmth, all wrapped in emotionally raw storytelling.

Born in Dubai and creatively shaped between the Middle East and London’s bustling music scene, Zarooni’s sound is as international as his upbringing. Honey continues his sonic journey, offering a track that’s equal parts introspective and infectious. “It’s about the moment you eventually — and reluctantly — accept your reality,” Zarooni explains. “It’s too late to recover, so you make the best of the worst.”

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Lyrically, Honey dives deep into the emotional push and pull of change, regret, and reluctant acceptance — a theme many listeners will resonate with. But it’s the production that really elevates the song: dreamy synth-pop layers, grounded by gritty indie guitar lines, and subtly coloured with a country flair, reflecting Zarooni’s rich musical influences.

“I write from the heart and sing for my life,” he says. “I love to tell stories through my music, and my sound is a reflection of all the experiences I’ve lived, people I’ve met, and lessons I’ve learnt.” That sense of lived experience bleeds into every beat of Honey, which Zarooni admits went through several iterations before arriving at its current, synth-drenched form.

Fans of The Weeknd, The Killers, or even Bon Iver will find something to love in Zarooni’s sound — a rare blend of vulnerability and polish that feels both fresh and familiar. With roots in multiple genres and cultures, his music defies easy categorisation, which only adds to its allure.

Recorded in London and mixed in Dubai, Honey is more than just a new single — it’s a declaration of intent. And if this track is anything to go by, Zarooni isn’t here to follow trends — he’s here to set them.

Honey is out now on all major streaming platforms. Keep your eyes (and ears) on Zarooni — this is just the beginning.

Helen Hurdman

Helen Hurdman

A musician and performer in her own right, Helen brings a rare insider's perspective to her cultural commentary. With a career spanning over two decades, she first cut her teeth writing for fan zines before carving out a reputation in both print and digital media. Her work has appeared in publications including Music Week, Music Tech, Front Magazine, Nuts Magazine, Nottingham Post, Manchester Evening News and more. Whether reviewing the latest releases or delving into the live circuit, her writing reflects a lifelong passion for music, subculture, and the evolving landscape of entertainment.

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