Marsha Swanson, the progressive pop artist known for her evocative storytelling, has released the music video for her single Generational Transmission. Praised by outlets including Atwood Magazine, Clash Magazine, and Earmilk, Swanson continues to explore themes of memory, identity, and family legacy with both depth and innovation.
The video marks her fifth collaboration with director Sam Chegini and is his first claymation project, created during the backdrop of the Twelve-Day War. Hand-sculpted figures nicknamed Clayton and Clayopatra symbolise the fragility of memory and the way trauma and resilience are carried across generations.
Swanson explains, “There’s a point in life, often when having children but sometimes through nieces, nephews, or work, when an opportunity arises to take stock of what has come before you in your familial line. This moment raises questions about the part you will play in what gets passed on.”
Musically, the track reflects a shift in Swanson’s writing, moving from piano to keyboard to create a hypnotic, spacious melody influenced by her early 1970s inspirations. Recorded at London’s legendary Konk Studios, the song features contributions from jazz violinist Benet McClean, drummer Keith Prior, and producer Iestyn Polson alongside a talented group of musicians.
