Issey Moloney is not your average 17-year-old. With over 5.7 million followers on TikTok and lucrative deals with globally recognised brands and music artists, Issey is one of the UK’s Top 10 female TikTok stars and is on a mission to encourage young people to express their feelings and emotions on social media and be ok with it.
From a small town in the UK, her effortless creative content has landed her brand partnerships with Amazon Prime, Netflix, YouTube, JD Sports, Jack Wills, Sheglam, Cider, Oh Polly, Motel Rocks, Pretty Little Thing, Princess Polly, Revolution Beauty, Typology, Rimmel, Look Fantastic and many more.
Like most teens, Issey is passionate about music, but this TikTok entrepreneur is the go-to gal for huge artist’s song promotions. She presents up to 8 tracks a week for labels including Universal, Warner & Sony, working with the likes of Ed Sheeran, Justin Bieber, Tion Wayne, Ardee and Shawn Mendes. Her social media talents and viral TikTok videos have helped global artists get to UK No1! Not only this, but Tion Wayne and Russ Millions’ Body is the first ever drill song to reach No1 in UK charts, all with the help of Issey’s Tik Tok video that received over 10 million views, with the track racking up 71,000 chart sales and 10.7 streams to date – which goes to show how powerful and effective TikTok stars are becoming in this new age.
Maloney has personally worked with artists including Mimi Webb, Sam Fischer and Surfaces and regularly gets invited to global red-carpet events including the recent Brit Awards, Front Row shows at London Fashion Week and the House of Gucci Premiere. Issey’s social media success has helped finance her move from her family home in Kent to her new pad in London, which she shares with friends she met online, the new age world. She’s excited for her next chapter and to share her new life in London with her followers.
Although it may seem like a dream lifestyle, Issey’s social media presence was initially fuelled by a need to connect with other people who were also feeling vulnerable. Lonely, bored and struggling with her mental health during the pandemic, she began sharing videos on TikTok, she says, “My parents are divorced, after a house move and a new school, I didn’t feel like I fitted in anywhere and I found it difficult to make new friends. When lockdown started, I struggled with my mental health; I was open about this on TikTok and posted quite personal videos of myself crying, just to let people know it really is OK to express your emotions. I did get some trolling as a result, but I received many more messages from people saying I made them feel less alone, and that made me want to continue”.