Stockholm-born artist, songwriter and producer Gogo is about to release his new EP Rewind, a genre-blurring, emotionally charged body of work that finds him fully in his stride. Blending elements of alternative pop, R&B, soul and rock, the EP is a sharp, cinematic take on the idea of escape — from heartbreak, insecurity, and the roles we play for others.
The four-track release (Rewind, Felicia, Cut Me Down, and In Too Deep) plays like a personal reckoning. Gogo explores the tension between vulnerability and self-preservation, weaving narratives that feel both confessional and open-ended. His production leans into texture and mood, with layered vocals, smoky melodies and instrumentation that builds without ever sounding overworked.
“I’m doing this because I believe in the purity of the art,” Gogo says. “Not for trends. Not for algorithms.” That line could sound overly romantic in the hands of another artist, but Gogo has the receipts. He’s refused label backing, produced everything independently, and even directed his own music videos — one of which involved bribing Moroccan police to finish the shoot.
He’s currently working on a full-length film to accompany the EP, combining the visuals from each track with a loose narrative. It’s being developed with zero budget, relying instead on a close-knit team including his brother and manager Jack, and longtime friend Love Sehlstedt. The film, like the music, is rooted in instinct rather than industry expectation.
Musically, Gogo cites artists like D’Angelo and Lauryn Hill as inspirations — artists whose most iconic work came from total creative control. You can hear the influence, not in imitation, but in the same kind of quiet confidence. The EP doesn’t overexplain itself. It invites you in and lets the space between the lyrics do the work.
Rewind isn’t a shout for attention. It’s more like a slow-burning signal from an artist who knows exactly what he wants to say — and isn’t in a rush to say it louder than everyone else.
