Party dress company Goddiva has teamed up with AI experts Zyler to offer a digital dressing room, where customers can try before they buy.
By uploading a photograph and some size measurements the technology allows customers to see how a dress will flatter and fit before they buy.
Retailers hope the new service will reduce the number of returns from online purchases – which can be as high as fifty per cent.
Amber Domenech, Head of E Commerce at Goddiva says: “We’re really excited to be able to share this new technology with Goddiva customers. We’re always looking for new ways to improve the customer experience and we understand that, while our images are designed to showcase our products, it’s not always easy for customers to visualise the fit on themselves.
“We hope the combination of the virtually generated customer image alongside the accurate sizing recommendation will help improve customer confidence, increase conversions and reduce returns as customers will be less likely to order various styles or sizes to try on at home.”
CEO of Zyler Alexandre Berend says: “We’re proud to launch this exciting partnership with Goddiva and bring our virtual try-on technology to their customers.
“We know how essential it is for shoppers to feel confident and enthusiastic about their online purchases. By enabling customers to see themselves in their chosen outfits, we’re creating a more enjoyable, personalized and inclusive shopping experience that not only encourages informed decisions but also reduces returns and enhances overall satisfaction. Our goal is to make online shopping as seamless and fulfilling as possible.”
